In 1915, in a small village of La Rioja, Gregorio had the idea of creating a pair of plimsolls. He gave them his first lover's name, his wife Victoria. During the last 100 years, many people have worn Victoria on their feet. We have always thought that in order to make love last for years, you should take care of it day by day. This philosophy has brought us to these days and it will make us continue for other hundred years. First love is forever.