NO KAʼOI is an athluxury brand rooted in the spirit of yoga, and inspired by the powerful energy of Hawaii. Each collection is created with Italy's superior design heritage and sensibility. Launched in 2014, NO KAʼOI is a 'Made in Rilievi' brand. The Rilievi Group, founded in 1991 in Bologna, Italy, is a leading company in handmade tailoring and embroidery for the haute couture industry. NO KAʼOIʼs mission is to introduce a design system that is the future of activewear and fashion.