Editorial Team

Editorial Team

We curate and commission stories to bring to you from our partners across the creative spectrum. These include jewelry makers and fashion designers, artists and sculptors, film directors and architects, interior designers and model agencies, as well as from our writers, journalists, and photographers.


Based in New York, Claire joined the team as a Press & Media Specialist for North America. With years of experience in crafting PR and Digital Marketing strategies for jewelry and watch brands, she’s currently pursuing an MBA in Digital Marketing. Her obsession with all things that sparkle means she’s a great fit with the Swarovski Professional team. When not working, you’ll likely find her counting down the days until the next New York Giants football game or exploring new restaurants.

German-born Sonja started her career in Marketing & Communications at Swarovski in 2012, where she’s now Social Media Manager. She has a passion for fashion and a taste for modern art; she gets a buzz from city breaks; and she’s enthusiastic about any sport that allows her to enjoy the mountains.

Sarah is the Senior PR and Media Manager for the US Market. Having spent years as a Fashion Editor for magazines such as O, The Oprah Magazine and Redbook Magazine, she offers a true insider perspective to media relations. She currently resides in Brooklyn NY with her husband and baby girl. When she isn’t working, she is obsessed with discovering the newest exhibit, band, restaurant and Broadway show New York has to offer.

Barcelona-based Marinella runs Online Communication for 32 countries. Her cultural influences stem from an English/Italian background and years of living in Holland. Fashion, showbiz and social media fascinate her. Even on vacation she’s glued to her iPhone following trends—and proudly sharing pics of her other obsession: her horse!

Born and brought up in India, Medha handles creative communication and design for SP India. Coming from a vibrant country rich in heritage and culture, she is fascinated by travel, writing, being creative, and exploring different mediums for self-expression.

Esther

Esther is part of the Shanghai SP marketing team. She has amassed a wealth of expertise across various aspects of marketing communication campaigns for leading branded customers. She acts as a bridge between China and Swarovski HQ, providing public relations and media support to strengthen brand awareness and engagement in China.

Laura

With a degree in Economics in Turin and a Master in Event Management in Milan, Laura’s career began working in the world of big music festivals and later continued in the field of art and cultural events. A big travel fan (she spent a year in Australia), sport, fashion and jewelry, she shares her passion and enthusiasm for everything new and sparkling on the Swarovski blog, as a member of Swarovski’s PR team.

Diego

Born and raised in the state of São Paulo, Brazil, Diego moved to the capital São Paulo to start college. In the last year of his graduation he became a member of the marketing team at Swarovski Professional Central & South America, helping with branding topics in general. Besides work and college, Diego likes to live life in the concrete jungle to the full, learning from different cultures and expanding his fashion and travel experience.

Annabelle

Annabelle has worked for Swarovski for over a decade. She is responsible for communications in the D-A-CH region. Crazy about style and sparkle, art and travel, she’s also mad about sport, setting herself different challenges almost every day.

Anna

Anna joined Swarovski Russia in 2015. While working in the company she gained a master’s degree in Brand Management of Consumer Goods and Services, and became a marketing specialist at Swarovski Professional. A true fan of her native city Moscow, Anna is passionate about cinematography and art, and she dreams of one day visiting the Burning Man Festival.

Erika

Erika takes multitasking to a whole new level, splitting herself between friends and full-on family responsibilities, sports, and Swarovski PR. She is a free spirit with an eclectic mind, curious about everything. For her, ‘fashionable’ and ‘cool’ are fluid concepts that are mysterious and indefinable, changing according to mood and attitude.

Claudia

Born in Puglia, Claudia moved to Milan to study, then stayed on to work for Swarovski in PR. She writes for the blog on subjects close to her heart such as fashion, accessories and jewelry, and never misses an opportunity to proudly promote stories about Italian glamour, design and craftsmanship.

Farah

Born in Montreal, raised in Barcelona and now working in Swarovski Middle East office in Dubai, Farah brings a lot of energy and zest onboard. A graduate from LCI, one of Barcelona’s oldest fashion schools, Farah loves reading, blogging and discussions on fashion and lifestyle.

Jean-Baptiste

Based in Paris, and in charge of branding and communication for France, Jean-Baptiste’s experience is in the luxury industry, a sector that interests him greatly. He is thrilled to be part of an editorial team that features glamorous and exciting projects.

Lucia

Seoul-based Lucia, who handles Market Management & Communication for South Korea, keeps an eye on the fascinating output of a country that’s making its mark in the world of fashion design.

Marina

Italian and 23 years old, Marina’s role is in Business Support, based in Barcelona, where she runs Branding and Online Communications for Swarovski Professional Iberica and the Balkan regions. Having acquired study and work experience abroad she has broad horizons and likes to explore new ways of doing fashion.

Ana

Born and raised in São Paulo, Ana Paula is a Communication & Marketing professional who joined Swarovski in 2014. She has lived in four countries and, after working in HQ in Austria, is finally back in her home country, Brazil. Passionate about travel, fashion, luxury and innovation, she is also very enthusiastic about Swarovski’s digital presence.

Alexis

Based in Barcelona and raised in Brussels, this Argentine-Belgian dreamer handles online communication for Europe North. With a background in fashion design, Alexis keeps up with trends via social media. Travel ranks high on her list of priorities, alongside great food, the latest restaurants, and haunting art galleries. Happily, joining the Swarovski team enabled her to synchronize her twin passions – fashion and communication – in her place of work!

Shigeko

Born and raised in Tokyo, Shigeko has worked for Swarovski for over a decade, and is responsible for branding, PR and communications. She’s crazy about watching and playing football; and thanks to living in a city that prizes gastronomic creativity, she has lots of opportunity to explore new restaurants with friends and colleagues.