Interviews

THE POWER OF KILLER HEELS, BUT WITHOUT THE PAIN

Every fashionista’s dream is the perfect shoe that will take her from daytime meetings to chic cocktails, pain free. (“Killer heels” is apt, indeed…) Well, the dream has been fulfilled, because one Spanish footwear manufacturer has nailed the problem: thank you Unisa, we’ll forever be in your debt!

Founded in the 1970s in Spain, Unisa initially exported to the US. Then came a meeting of two mercurial and visionary business brains, Carlos Musso (Unisa’s Chairman) and General Manager Antonio Porta Cantó, which changed the brand’s profile completely. We caught up with Antonio Porta Cantó to get some inside info on what has enabled Unisa to achieve the elusive Holy Grail: high fashion and maximum comfort.

The composition of Unisa’s product development team is distinctly multicultural. We are a mix of Spanish, Cuban-American and Italian footwear experts, technicians and designers—all the idiosyncratic influences of these nationalities are captured in our collections!

Our multinational team reflects the way fashion has become a global concept. We create collections that are very diverse, designed to meet customers’ requirements right across the world.

Technical innovation is a top priority for us. We’re very proud of the technical improvements that we apply to our shoes—especially with regard to their structure. The hidden leg-lengthening wedge in our boots is one example, but our flexible (non-stiff) innersole is one of the best that can be found on the market, and a key reason why our footwear is so popular among women: it’s made from a flexible material with a platform that gives the wearer so much added comfort that we use it as an innersole even for our highest heels. All our innovations are sent to our "shoe labs" at the Elda headquarters for rigorous testing.

We are currently also introducing comfort socks on top of our lasting innersoles to maximize the padding effect on shoes of all heights, from flat ballerinas to high-heeled pumps.

We started applying crystals to our collection at the end of 2009, and have worked together non-stop ever since. Swarovski always adds an unmistakable highlight with its eye-catching sparkle.

Stretch materials and elastic shoes are one of the top trends for the season, which suit all kinds of feet and all tastes, so look out for them.

As regards top performers, the record was set with the famous bead vachetta-covered, wedge-heeled sandal from our very first Unisa collection, which sold a million pairs. Now, our Rita sandal has become a top-seller in all our summer collections, and Numar is our customers’ favorite classic pump, breaking records with repeat sales every single year.

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