Swarovski Infinite Brilliance Pop-up Shop Shanghai

Shanghai got drenched in crystals this August, thanks to Swarovski’s Infinite Brilliance event that lit up the city’s glamorous HKRI Taikoo Hui complex.The Infinite Brilliance event in Shanghai proved to be a spectacular showcase for design at its absolute best. Visitors were treated to a mix of iconic pieces from the Swarovski Archive, side by side with stunning items from Atelier Swarovski and Atelier Swarovski Home, as well as an exciting array of leading contemporary designers from all over the world.

Built on an estuary of the Yangtze River, Shanghai is China’s biggest and arguably most exciting city. Contemporary skyscrapers merge with historical Shikumen architecture to draw the city’s skyline, while a blend of Western customs and Eastern traditions create a fascinating cultural vibe.

The venue for Swarovski’s Infinite Brilliance showcase was the new commercial landmark HKRI Taikoo Hui on Nanjing Road (West) in Shanghai’s vibrant Jing’an district. As locations go, it was a smart choice: With its mix of historical showpieces from the Swarovski Archive in Austria alongside products from Atelier Swarovski Home, jewelry pieces by Atelier Swarovski, and stunning contemporary work by leading designers and brands in collaboration with Swarovski, it was just perfect. Add to this a treat for guests at the August 17 opening: a special appearance by one of China’s biggest superstars, the actress and director Zhao Wei.

Infinite Brilliance was also notable for its mobile scan-and-go tech. Designed to enable maximum interaction between visitors and exhibits, each piece had a “new retail” QR code alongside it; this could be scanned to give easy access to descriptive information about the item, but it also allowed visitors to order the product on the spot.

Among the iconic vintage pieces from the Swarovski Archive were the Atelier Swarovski by Jason Wu wallet clutch; Swarovski Optik telescope; the Birthday Gown custom made for Dame Shirley Bassey by UK designer Douglas Darnell; and fabulous creations by Jimmy Choo, Karl Lagerfeld, Alberta Ferretti, Viktor & Rolf, and a pair of incredibly ornate Angel wings weighing 14lbs (6.5kg) from the 2017 Victoria’s Secret Fashion Show, which were worn by Swedish model Elsa Hosk.

As a celebration of innovative design created together with the world’s leading artistic talents, our last words on the subject of Infinite Brilliance are: once visited, never forgotten.

Designers and brands on show at Infinite Brilliance:
Alexandre de Paris (France); Parfums Micallef (France); Theodoros Elef (Greece); Cango & Rinaldi (Hungary); ZAC Zac Posen (USA).
From China, Hong Kong and Taiwan:
Accento Sqiusito, Aimer Men, Bull, Changhong, Cotte Yolan, DAVENA, Kumano, Glycel, Hardy Hardy, Hongu, HOII, Joyye, Kingxbar, Koyo, L’Oréal Paris, Manloulan, Neoglory, OLANIES, ONLY, Philips, Pilot, Riolily, PRSR, SAGA, Starbucks, SPZP, Swarovski Crystal Palace, Tmall Genius, Totwoo, UGG, Veecans, Vestal, Wetcode, Wuliangye and Xuping.

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