…three intelligent, chic, dynamic, and very different It-women who’ve earned respect and fame on their own terms: Naomie Harris, Karlie Kloss and Maye Musk. Then match them with Atelier Swarovski, a high-end brand that over the last decade has built its impressive reputation on stylish luxury with a conscience. What you get is a powerful flash of inspiration—a 10th anniversary campaign styled by Vogue’s Edward Enninful that shines a light on the potent and multifaceted nature of 21st century femininity.
The special campaign kicked off in London in August—it launches across top-tier global media in September—with films and photography that shine a light on strong, inspirational women. Women like Harris, Kloss and Musk, who embody Atelier Swarovski’s values: Great beauty, expertly crafted and ethically mindful. Watch the films and you’ll find them in conversation about finding strength in other women, and in themselves.
Swarovski Brand Ambassador Karlie Kloss is not only famed for her supermodel status, she is rightly admired for her Kode with Klossy initiative: a summer computing camp and scholarship program with a mission to empower young women. Friend of the Brand Naomie Harris came to prominence in her role as Eve Moneypenny, 007’s dynamic sidekick. She’s just as go-ahead and purposeful in real life, too, having built a professional reputation for choosing acting roles that help to portray progressive images of women. Maye Musk is another honorary Friend of the Brand. She’s been guiding light to women of all ages having sustained a modeling career for five decades, alongside being a renowned dietician—all while raising her three children, the eldest of which is billionaire entrepreneur Elon Musk.
Campaign photographer Barnaby Roper has done a stunning job of highlighting the unique charisma and style of each woman. They wear pieces from the Jason Wu ‘Mosaic’ Collection, the Fredrikson Stallard ‘Armory’ Collection and the in-house ‘Moselle’ Collection, as well as designs from the debut Atelier Swarovski Fine Jewelry Collection.
The collection marks the crystal maison’s move towards promoting conscious luxury. The handcrafted pieces feature Swarovski Created Diamonds, which are lab-grown and have the same chemical composition and exceptional qualities as mined diamonds, but are widely accepted to have less impact on the natural world. The red carpet-inspired Atelier Swarovski Fine Jewelry combines dazzling Swarovski Created Diamonds with created emeralds and crystals to breathtakingly beautiful effect.
This is the culmination of ten years of cutting-edge design and pioneering creativity from Atelier Swarovski, and it is justifiably proud of its anniversary celebrations represented by three such inspirational women. Looking forward, the brand hopes for many more inspiring decades to come, so, in a cheeky nod to Eve Moneypenny, borrowing a title from an early Bond movie, let’s say it loud: Swarovski Created Diamonds are forever!