An Incredible Window Unveil Featuring Swarovski Crystals, A Holiday Ornament and Three Exclusive Holiday Collector Dolls.
American Girl, the Mattel-owned brand known for its inspiring world of dolls, content and experiences, revealed an exclusive holiday-season collaboration with Swarovski. The partnership kicked off with an exciting holiday window display unveiling in its stores in New York, Los Angeles and Chicago. The windows’ winter wonderland theme radiates with 350 Swarovski crystal strands plus an additional 130 lbs of Swarovski crystal star dust. Grammy Award-winning singer, Ciara, hosted an exclusive window reveal celebration at the New York City flagship store alongside performers from The Stage Theater School and violin prodigy Pilar Hill.
This month American Girl launched a special holiday star ornament, just in time for tree-decorating and gift giving. The 2.5” metal star holiday ornament features 60 Swarovski crystals dotting the outline, an Aurore Borealis star charm, and an engraving of the American Girl logo. A berry-hued satin ribbon means you can hang it anywhere your home needs extra festive-season sparkle, while a keepsake branded box means it’ll also make the perfect gift for American Girl fans.
Last but not least, the collaboration also features three couture American Girl Holiday “Couture” Collector dolls, which each took over 40 hours to hand embellish with over 5,000 Swarovski crystals and beads and are available to purchase for a cool $5,000.