The Top Lifestyle Influencers’ Favorite Wellness Tracker Gets Crystallized!
What happened when the mathematician met the artist? No, it’s not the start of a joke—the answer is: Bellabeat. Mathemetician Sandro Mur and artist Urška Sršen are the brains behind some seriously stylish “smart” jewelry, as well as a hugely successful women’s wellness community. Having transformed the fitness tracker with the chic Leaf, now there’s a crystal-studded version.
You may have spotted the Leaf Urban wellness tracker on the likes of Sarah Stage, Kino MacGregor, Diipa Khosla, Gabrielle Epstein or Chiara Ferragni and wondered where they got that gorgeous piece of jewelry. That’s exactly what Bellabeat founders Urška Sršen and Sandro Mur want you to think, because beautifully designed tech that’s optimized for women is what their company is all about.
After graduating from Finland’s Academy of Fine Arts, Slovenian Sršen met Mur while working as a windsurfing instructor in Croatia. It was their mutual passion for sport and travel that drew them together, long before tech became part of the conversation. Before long, they had combined their lifestyle and skills and started working on joint projects, she as the designer, he the developer.
“It’s like a favorite piece of jewelry,” and “This unique tracker isn’t about fitness, it’s about you,” to quote just two of the 11 million members of Bellabeat+, its unique subscription service.
There are three ways to wear the new Swarovski Leaf Crystal Wellness Tracker: as a pendant, a clip, or on the wrist with the crystallized Slake-style bracelet. As well as tracking activity, sleep, stress and reproductive health through the app, there are no distracting screens or buttons; what’s more, its wood-composite body and hypo-allergenic stainless steel make it lightweight, showerproof and safe. It’s now even easier to sync health with style!