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Furla Unveils A New Logo With Swarovski Crystal–Embellished Pieces

The new logo, revealed in the Spring/Summer 2020 collection, is the latest step in the Italian brand’s long history

Furla Bags and Leather Accessories - Made with Crystals from SwarovskiWith more than 90 years under its belt, Furla, the Italian brand known for its bags and leather accessories, has introduced a new logo as part of its Spring/Summer 2020 collection. The new logo features an arch, which recalls the architecture of the famous Portici di Bologna, a 40-kilometer stretch of porticos, as well as a tribute to the building that houses the Furla Foundation.

Furla Bags and Leather Accessories - Made with Crystals from SwarovskiIn addition to the ‘Furla 1927’ bag, which features the new logo against a rainbow of hues, and the ‘Furla Piper’, an iconic, leather style with the new logo shown as an additional metal detail, the new-season collection includes several pieces of jewelry, artfully embellished with Swarovski crystals. A number of gold rings highlight the new logo, with jet black Swarovski crystals embedded within its graphic lines, and a tough, chain-link bracelet feels fresh and contemporary, with a single link covered in clear Swarovski crystals.

Furla Bags and Leather Accessories - Made with Crystals from SwarovskiWelcome “under” the Furla arch.