The new logo, revealed in the Spring/Summer 2020 collection, is the latest step in the Italian brand’s long history
With more than 90 years under its belt, Furla, the Italian brand known for its bags and leather accessories, has introduced a new logo as part of its Spring/Summer 2020 collection. The new logo features an arch, which recalls the architecture of the famous Portici di Bologna, a 40-kilometer stretch of porticos, as well as a tribute to the building that houses the Furla Foundation.
In addition to the ‘Furla 1927’ bag, which features the new logo against a rainbow of hues, and the ‘Furla Piper’, an iconic, leather style with the new logo shown as an additional metal detail, the new-season collection includes several pieces of jewelry, artfully embellished with Swarovski crystals. A number of gold rings highlight the new logo, with jet black Swarovski crystals embedded within its graphic lines, and a tough, chain-link bracelet feels fresh and contemporary, with a single link covered in clear Swarovski crystals.
Welcome “under” the Furla arch.