Swarovski’s New Crystals For Spring/Summer 2019
Our desire for experience over things has become a modern mantra. Numbed by the technology-driven world, we yearn to refocus on the human element, with its emotional, intellectual and spiritual richness. Craving connection, seeking authenticity and desiring what is real, we travel the world exploring new cultures and regions in order to learn, grow, collect mementoes, and ultimately find happiness. Gap-year travel, adventure, cultural breaks, and luxury sea cruises are the new “experience” consumer’s choices, for whom traveling is more than just visiting different places; they seek new meanings, creating memories, and making the best of every moment.
Swarovski has taken to heart this philosophy of embracing experience—in fact, it has named its crystal Innovations & Inspirations for Spring/Summer 2019 “Wanderlust.” With the new collection highlighting the reasons why people travel—for boundless joy, “barefoot luxury,” and a feeling of freedom.
Wanderlust includes four trend themes: “Culture” reflects the contemporary desire to add creativity and color to the everyday by using cities as urban backdrops for a more inclusive artistic expression, rather than traditional galleries. “Freedom” recalls the 70s “take it easy” surfer mantra, seeking calming sensorial experience as a counterbalance to frenetic living. “Adventure” speaks to the quest for solitude, expressed in nomadic, off-the-beaten-track travel, and a life more in tune with nature. “Leisure” celebrates the new inclusivity of the seafaring world: previously the preserve of the elite, yachting is now the emblem of “barefoot luxury”—using leisure time to sail off to the next secret destination.
When we dream of faraway places, the background for our perfect getaway is very often a particular quality of blue. Swarovski has called this addition to its palette “Majestic Blue,” a shade that’s as intense as the ocean and clear as the wide-open sky. For the new season, it comes in a whole variety of creatively inspiring cuts and shapes.
Complementing Majestic Blue’s bold, deep hues are three new Crystal Shiny LacquerPRO effects: Crystal Buttercup, Crystal Lime and Crystal Lilac look stunning in elegant styles, bold and streamlined forms, and expressive designs. Among the collection’s versatile new crystals are also the Classic Cut Pendant, Geometric Flat Backs, Teardrop Fancy Stone and Mini Size Flat Backs. Plus, there’s the supremely adaptable Fine Rock Tubes, which merge the sparkling appeal of crystal with metal elements and streamlined silhouettes.
Time to indulge your Wanderlust and add a touch of brilliance to your life.