Korea’s Fashion Secrets

Casting its sparkle around the globe, Swarovski’s latest collaboration is with Korea’s legendary department store Shinsegae, with a reputation for class, quality and innovation that dates back to 1930. Not only is its flagship department store in Centrum City, Busan, the largest on the planet, its modishly modern online mall offers an irresistible invitation to stop and browse the cutting-edge collections on offer. We are are spoilt for choice: whatever your style, you’ll find the piece that completes your perfect outfit among this eclectic new range of cool and elegant accessories.

From February 19–March 31, Shinsegae’s online mall is teaming up with a superb selection of brands in a stunning “Crystals from Swarovski Limited Edition” event. Those of us who dream about jewelry need look no further than the mesmerizing pieces from Minetani and P by Panache—they are worthy of fairytales.

These timeless pieces aren’t the only accessories on offer. The modern woman is fully catered for by Finger Ball’s Bluetooth accessories—phone fashion that’s fun as well as functional. And if you fancy matching your manicure to your mobile, the new nail art from TOK will give you glitter at your fingertips.

Shinsegae’s style embodies its ethos: the old is set alongside the new. Fayewoo’s feminine designs form the perfect contrast to the equally stylish range from SALUT DE MIEL— playful graphics and colors in on-trend T-shirts, together with an ultra-glam necklace.

Chic and sleek, the handbags from Daks, MARHEN.J and Happening Hour each have their own particular charm. Whether dinky, slinky or statement, these bags feature crystal detailing that lends an enviable glamour. So, just kick back and take a tour of Shinsegae’s crystallized collection and enjoy some pleasurable browsing.

For more information, go to shinsegaemall.ssg.com.