My sparkling affair with Swarovski Crystals

finalInspiration cannot be measured.

Its spirit cannot be commanded.

Inspiration is a gift.

Three decades have gone by, since I forayed into the fashion-verse and there isn’t a day when I’m not inspired by all that surrounds me.

European motifs, traditional Indian embroidery or street wear influenced by contemporary music – today fashion has become a universal expression of art.

During my lustrous and dazzling journey, one global partnership that blossomed so gloriously was with Swarovski. It helped both our brands soar to new heights, together, creating iconic collaborations, along the way. This year marks my 15th anniversary of this partnership with Swarovski Crystals.

For me creativity precedes everything, using crystals from Swarovski allowed me to make innovations that added a unique glamour quotient to my ensembles without compromising on quality. From creating the crystal mesh on cocktail gowns to offerings on Indian bridal couture, everything I could sketch out I was able to replicate.

I have fondly worked with the design team in Austria on multiple occasions to work on innovative techniques for my international association with Judith Leiber – the world’s most renowned luxury brand for bejewelled handbags. My collaboration with Leiber, launched in 2009, was my interpretation of marrying Russia with Bollywood.

Keeping my core ingredient as the main attraction, the colour palettes I have used over the years have been diverse in every way, from dark tones of black and blue, to light hues of pinks and whites; even metallic tones of golden and silver. My collections are constantly evolving.

This year at “The Shining Star” couture show, my exclusively designed collection comprises a range of gowns with a touch of modern Indian design and aesthetic. The ensembles consist of embroideries in 3D textures, gold tissues, print, as well as luxurious satin; encrusted with Shimmer, the new innovation from Swarovski Crystals, give a two-toned effect. To give it a subtle and sexy look, the collection is embellished with Shimmer Swarovski Crystals in shades of fuchsia, light siam, peridot, hyacinth, silk and more.

During the course of this journey as a designer i have had the opportunity to dress the most powerful women not only in India but internationally. I was invited to be a part of Swarovski’s global wedding initiative – ‘Unbridaled’ – to exhibit my creations at the Paris event. Following this, my wedding projects with Swarovski were recorded in a coffee-table book entitled ‘Unbridaled– the Marriage of Tradition and Avant Garde’ to highlight the glory of Indian bridal couture.

Last year (2016) was a one of many firsts, I launched my limited-edition collection for Arttd’inox, the key highlight being the selection of homeware products embellished with Swarovski crystals for a luxurious lifestyle.

In 2016 I was also a part of CONFLUENCE, where 11 fashion luminaries created exclusive pieces for Swarovski. My collection ‘Tara’ is inspired by my love for exquisite jewelry. I’ve always been inspired by Swarovski and have experimented with jewelry for my own collections in the past. Hence, this was a natural progression for me to do. I find Swarovski is a perfect fit for what we are trying to do for high-end costume jewelry that actually adds value, at the same time it’s accessible and has the allure of something very charming.

This year marks my 30 years in the fashion industry and there was no way I was going to do it without the Shine, Shimmer, Sparkle of Swarovski!

The Ingredient Branding programme is another reason I use the crystals from Swarovski. Each piece is earmarked with an Ingredient Branding tag that carries a unique 16-digit alphanumeric code, which can be used to authenticate the use of genuine Swarovski crystals online.

Ask for the tag to identify genuine Swarovski crystals.