Ooh, lala Berlin!

Enter a Sparkling Christmas Landscape at Cult Label lala Berlin to Discover Two Wardrobe Classics Given a Crystal Makeover

A door opened onto an enchanting crystalline world on December 6. This wasn’t a wardrobe door to Narnia, however; it was the flagship store of lala Berlin—home of the coolest city’s coolest label. Inside, every surface had been dusted with myriad Swarovski crystals, with a few landing on its limited edition Holiday Capsule Collection.

Having built a reputation for cutting just the right line between urban cool and elegant chic, cult label lala Berlin has earned a dedicated following. Look carefully and you may spot the likes of Heidi Klum, Natalie Portman and Jessica Alba sporting its wearable avant-garde pieces.

lala Berlin with Swarovski Crystals

Inspired by Swarovski, the holiday season seemed an ideal time for a light-filled collaboration, and “Sparkling Christmas” was born. As well as crystal-flooded décor that covers the store’s window displays, mannequins and props, there’s a spectacular installation by lighting duo Fredrikson Stallard. And that’s before we even get to the gorgeous limited-edition clothes.

lala Berlin with Swarovski Crystalslala Berlin with Swarovski Crystalslala Berlin with Swarovski Crystalslala Berlin with Swarovski CrystalsAmong the glitter you’ll find a Holiday Capsule Collection of wardrobe staples that includes a crystal interpretation of two classics: the oversize hoodie “Quinn,” available in gray melange and black, plus the cashmere scarf “Triangle Trinity” in gray-black. Both are refined with Swarovski crystals, with the lala Berlin logo picked out on the hoodie. Just the thing for a little laid-back luxury over the holidays.

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