The Sparkling Soprano Gets Creative at Swarovski HQ Designing a Special Collection for Her Fans to Take Away From her HYMN World Tour
It’s not everyone that gets to explore the archives at Swarovski HQ in Wattens, Austria. Home to 123 years of dazzling history, it is the perfect place to spark brilliant inspiration for this unique collaboration.
Full of photos, films, documents and sketches, as well as crystal objects, pieces of jewelry, and haute couture lavished with crystals, the Swarovski crystal Archive is a treasure trove of beauty and ideas. Founded in Wattens, Austria in 1895 by Daniel Swarovski, the Swarovski Archive is unlike any other place in the world. In October 2018 the Archives received a special visitor, the famed soprano, Sarah Brightman. The reason for her visit? Find inspiration for her own bespoke signature collection of sparkling mementos for her HYMN world tour. It was important to Brightman to create a collection that her fans would have a natural connection to, and she wanted something they could take away that would remind them of their experience in attending one of her light-filled performances. Of her visit to the showroom and archives Ms. Brightman explained, “It’s like the light of the imagination, it’s everything that you wish for, everything that you dream of.”
The results are a stunning array of bespoke jewelry and accessories that are available for purchase at every show during her 2019 World Tour and online at sarahbrightman.com.
“The name Swarovski is synonymous with sublime craftmanship and glamour. To collaborate with them after being an admirer for so many years has been a real pleasure” said Ms. Brightman. “For my HYMN World Tour, I have had the privilege of collaborating with Swarovski to embellish my stage costumes and tiaras with 600,000 beautiful crystals”.
It’s these special touches that enhanced the HYMN World Tour and create lasting multi-dimensional experiences.
It was a pleasure to have you, Sarah Brightman. We so much enjoyed sharing our love of all things crystallized—you were inspirational!
The Sarah Brightman HYMN World Tour 2018/19 began in South America on November 24 and launched in North America in January; it will then continue across the globe until the end of 2019. The Swarovski HYMN Collection can also be bought online at sarahbrightman.com.