Toni Sailer, The Blitz From Kitz

Toni Sailer Sports & Skiwear: perfect for slopes or street

In the time it would take to list this legendary alpine ski-racing phenomenon’s achievements, he could have whizzed to the bottom of the massif and caught the lift back up again. At the age of only 16, the late, great Anton “Toni” Sailer burst into public consciousness in 1952 when he won at the Grand Prix at Megève. He went on to become the most successful athlete at the 1956 Winter Olympics, bagging three gold medals (he remains the youngest male gold medalist in Olympic alpine skiing and the most successful ski athlete of all time). He followed that with a slew of Olympic and World Championship medals before retiring from competition in 1959. The nation celebrated him as Austrian Sports Personality of the Century in 1999. 

In short, there wasn’t much that Kitzbühel’s handsome golden boy—nicknamed the “Blitz from Kitz” after the German word for lightning flash—didn’t know about racing around in snow. Or, famously, being charming and dressing with impeccable style while doing it. He put that talent to good use when he hung up his poles, enjoying a career in movies, but also giving his name to a line of cleverly designed skiwear and equipment made from the latest high-tech materials. The brainchild of Hans Taubenberger, among other innovations the Toni Sailer brand introduced the first successful fiberglass skis. The perfect blend of fashion and technology, it has become the go-to premium winter clothing label among the ski-set ever since. 

To wear any piece from Toni Sailer is to cut a dash “in the style of the legend”, as they say. You’ll find elegant silhouettes that are as chic as they are warm, plus luxe items that grace the streets as naturally as they do the slopes. Swarovski-crystallized wool beanies are the latest off-piste objects of desire. Glittering as though dusted with ice crystals, they have all the upscale glamour of the A List-favorites’ Kitzbühel resort itself. Race to get one in every color!

Model wears a coat from Marques Almeida via Voo Store, turtleneck from Zara and a bracelet by Nina Ricci at Cadenzza.