Tria Alfa Unveils Two Special Partnerships

The Romanian Jewelry Brand Releases a Design with Influencer Alina Roxana Ionescu & Shines at Bucharest Fashion Week

Tria Alfa - Made with Crystals from SwarovskiTria Alfa, an exciting Romanian jewelry brand and Swarovski partner, recently launched a special piece designed with Alina Roxana Ionescu, a local TV personality and one of Romania’s best-known influencers. Inspired by the Japanese philosophy of Wabi Sabi, which celebrates and encourages acceptance of the imperfections in life and in all of us, the duo created a necklace with a crack that has been ‘fixed’ with sparkling Swarovski crystals. It’s an approach that showcases the flaw, rather than hides it, it represents how women of any age, too, can find the beauty in her perfectly imperfect self.

Tria Alfa - Made with Crystals from SwarovskiTria Alfa also made news in early December during Bucharest Fashion Week, a four-day celebration of fashion held in the Romanian capital. From eclectic designs to traditional styles, from streetwear to conceptual art pieces, the runway hosted up-and-coming designers as well as more well-established brands.

Tria Alfa wowed attendees with a jewelry collection featuring plenty of symbols — think Baroque crosses adorned with Swarovski pearls, sumptuous headpieces, and fierce animal brooches. The centerpiece of the collection was the inspired ‘Ice Queen’ tiara, with crystallized spines reaching high above the model’s head; other looks included handcrafted crochet motifs created by Linii de Lana, a new Romanian brand.

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