Work the Quirk!

MIMCO’s Illuminate bag does daytime glamour

“Accessible luxury designed with quirk” is how popular Australian brand MIMCO describes its philosophy. That’s to say that you won’t find any plain Janes or shrinking violets updating their wardrobe here.

The MIMCO woman is cool, creative and confident experimenting with her personal style. And the latest status piece on her wish list is the Illuminate Hip Bag, a glittering object of desire that inspired this thought for the day: “There is never a good time for your accessories to blend into the background.” Indeed. Made with sumptuous suede and velvet that’s been blitzed with hundreds of Swarovski crystals, this petite cross-body bag refuses to dress down for daytime. It’s a gorgeous little thing that blurs the line between occasion-wear and everyday staple, part of a trend that sees evening bags sported during the day, and the very practical cross-body worn in bars and on dance floors. Rules were made to be broken, and all that. The only unbroken rule in fashion is that a girl can never have too many handbags (or shoes, or jewelry). So, make sure you’re the first through the door on May 12, when the Illuminate becomes available from MIMCO boutiques in Australia. Or find it online at