A rising star in the fashion firmament
After graduating with a business degree from Webster University, London, Adelina returned to Romania to work with her parents, with a view to taking over the family business. “I soon realized that an element was missing—I needed to create something from scratch, so I decided to do what I love most: make clothes.” There’s no doubt that Adelina’s business acumen has helped fast track her early success. In October 2014, at the age of 24, she launched her brand, and by June this year she had out in place a complete team. “I applied to Arab Fashion Week in Dubai and was invited to present my first ever Spring/Summer 2016 collection last month. It was an amazing experience, and the great feedback has really motivated me. ”
How to describe Adelina’s unique aesthetic? Using fine fabrics and breathtaking details such as the metal known as Palladium or orchids covered in 24-karat gold, she combines sleek modernity with a classy retro look. But her highly detailed and embellished clothes are wearable—crystals are applied subtly, showing dreamily through sheer layers of fabric that gives the illusion of ‘floating diamonds’.
“The variety of shapes and colors available in Swarovski crystals gives me creative freedom, because they are perfect for expressing transparency, mystery and purity. My focus is on the emotion and the message a garment can send, and they help me to capture the many aspects of a woman’s personality.”
Her family’s influence clearly prevails: “I made a little braided wool vest for my doll when I was two, and my grandmother kept it. So, for my Fall/Winter 2016/17 collection I’m going to make a version of it, because I want it to be as personal as possible.” We’re confident that we’ll be hearing a whole lot more about Adelina Rusu in the years to come.