Che Bella!

Laura Comolli rocks the streetstyle scene

Italian law graduate and style siren Laura Comolli has her elegant finger very firmly on the fashion pulse. Her blog, ‘Purses and I’, launched in 2010 and currently in the top ten personal style blogs in Italy, is loved by a legion of followers for its friendly tone, useful ideas, and head-turning outfits—often modeled by Laura herself. Her stellar rise has led to collaborations with industry titans such as Dior, Chloé, Kenzo, Chiara Boni and Maria Grazia Severi. We cornered her during her whirlwind dash round Fashion Week, and picked up some fashion tips.
Laura Comolli
Where did the name ‘Purses & I’ come from? 
My biggest passion, bags! When I started out it was all about my latest bag purchases and ‘It-bag’ reviews, which kept my readers up to date with original styles to suit all budgets. Then I started getting requests to turn it into a blog about entire outfits; but bags will always be my first love. 

How did you achieve your status as a personal style expert? 
Being one of the first bloggers in Italy helped. But I also try to be professional and do everything to the best of my ability, sharing my sense of style in a way that everyone can replicate. Instagram, Facebook and Twitter have also played a big part!

Laura ComolliWhat stands out for you from each of the main Fashion Weeks?
Each of them is beautiful and unique. New York’s streetstyle is the most challenging, while its catwalks are truly innovative. In Europe, the excellence of ‘Made in Italy’ in Milan makes me feel so proud that I’m in a position to preview their collections. Paris, on the other hand, is a dream: historical locations, luxury brands and the most amazing models in the world. 

What were the standout key trends for you? 
For Spring/Summer 2016 it’s all about lines—classical and colorful stripes. The other trend to watch out for is the ‘cold shoulder’: be ready to bare, girls! As for colors: orange, blue, white, yellow and red are big news. Personally, I still love a totally white look because I’m addicted to minimalist looks.

Laura ComolliAny accessory tips you can give us for Spring/Summer 2016?
Yes, it’s really easy to make your outfit unique: Take a basic tee and denim jeans, add a tote bag and sneakers, and you have a day look; put on high heels and add a sparkly clutch, and you’re ready for a night out. 

Any regrets about not using your law degree? 
No, it actually helps me now with things like negotiations and contracts with brands. My blog, social media strategy, and digital content are the only things I see in my future.