The S–Class Coupé
At the time, he was talking in an exclusive video interview in honor of Swarovski’s 120th anniversary. He pointed out that the two companies have much in common: both Mercedes-Benz and Swarovski are luxury brands; each has a long heritage; both are totally focused on delivering flawless quality, precision engineering, and a high aesthetic; and both have the agility to continually reinterpret their brands in step with the changing needs and fluid trends of modern society.
“The Mercedes-Benz design philosophy is ‘sensual purity’, which is the equivalent of modern luxury,” he explains. “Modernity is clean, pure and high-tech, and luxury is emotional, sexy and opulent.” This philosophy comes to life in the S-Class Coupé’s ‘eyes’—in other words, its headlamps. Emblazoned with 47 Swarovski crystals that combine style with substance in a level of light function that’s second to none, the headlamps are the point where tasteful elegance meets high technology.