On Aura tout Vu does it their way
Founded in Paris in 1998 by Livia Stoianova, Yassen Samouilov and André de Sà Pessoa, the team initially created accessories and embroidery for Christian Lacroix, Givenchy, John Galliano and Christian Dior before developing their own ranges of accessories, leather goods, jewelry and couture clothing.
In 2004, they were invited to join as invited member of the hallowed elite of the Chambre Syndicale de la Haute Couture. “Our wish was to make On Aura Tout Vu a global label,” says Livia. “Our mentor was Christian Lacroix; he gave us the desire to be different.” They certainly shy away from convention, creating looks that are singularly offbeat yet polished to perfection that find favor with a raft of celebrity clients—Madonna, Nicki Minaj, Tara McDonald and Gwen Stefani among man others. Inspired by the likes of Salvador Dalí and Tim Burton, previous shows featured edible garments, winged unicorns (favored by Lady Gaga) and “fire dresses” that appeared to emit smoke.
They started using Swarovski crystals twenty years ago, because, says Livia, they bring glamour and a dreamlike quality, and they reflect life’s magical, sparkling moments. In June, On Aura Tout Vu showed two stunning pieces at the World Jewelry Facets exhibition in Shanghai: a necklace made of clear crystals that is a nuanced, offbeat take on a classic piece; another that is a dramatic confection of chains and crystals, like a 1920s interpretation of ceremonial jewelry worn by a warrior princess. “We wanted to make a piece that could protect and at the same time reveal a woman’s strength,” they explain. “Anyone from age 17 to 60-plus can wear these pieces. If you’re at ease with yourself and you happily defy conformity, then this jewelry is for you.”
On Aura tout Vu is the ultimate in playful luxury: full of surprises, it stimulates the senses in entirely unexpected ways. You have been warned…