Jamie Mizrahi

With an ever-lengthening roster of star clients including Katy Perry and Kate Upton, and with a new job as Creative Director of Juicy Couture, this Hollywood stylist’s career is only just beginning. Here, she recounts how she started out.

I grew up in New Jersey, where, as a little girl, I’d rummage through my mom’s closet and play dress up. When I was older, I worked as a stylist’s assistant, then at Vogue for a year in New York, before moving to LA as a freelance stylist. I then took a full-time job at what is now Violet Grey (at the time, it was called Studio CHG). We did all sorts of things, like curating a line of vintage clothing for Bergdorf Goodman and dressing celebrities for their appearances. That’s where I met Eva Mendes, who went on to become my first real client (going with her on the press tour for The Place Beyond the Pines movie was my big break). I am grateful that she was open to working with someone so fresh and new to the industry as it’s hard to get your foot in the door. That first client really helps you build the rest of your roster.

The celebrity stylist scene in LA, as with most industries, is competitive, but there is so much going on. I personally love working with women right at the start of their career. We are able to sit down, strategize what they want to achieve, set a plan and execute it. I like to style my clients as per their personalities, rather than just in trend-driven pieces. If someone is uncomfortable in what they’re wearing, you can see it. My own style focuses on vintage Levis, white button-downs, Charvet slides, vintage floral dresses and high-waisted black pants and black T-shirts. I tend not to stray too far from that but will happily introduce new versions of these categories each season.

For ideas and inspiration, I’m constantly researching in stores and online. On Instagram in particular, I’ve found so many new designers. The relationships and friendships I’ve made through my job are very special to me.


I’m so excited to be appointed Creative Director of Juicy Couture. I’m so nostalgic about the brand as it was such a massive part of my childhood. It was carefree, fashionable and tongue-in-cheek, but in a tasteful way. My first collection has a nod to all things Juicy, as I thought it was important to touch on and update that nostalgia.

Every day on the job is very different. For example, today I did Pilates at 6am and was at the Juicy offices by 8.30am. We worked on concepts for Fall 2018, designing prints, picking color palettes, and choosing silhouettes. At around 3pm, I left to get a client ready for James Corden’s TV show, and at 5pm, I went to Maxfield, Just One Eye, and Curve boutiques to pull looks for Katy Perry for American Idol. At the same time, I’m researching what’s in the stores, seeing what people are going for. I’m now trying new materials and looking at clothing way differently than I ever did. Later I spoke to the president at Juicy, then had friends come over for dinner. Tomorrow will be entirely different.

I have so many great memories – such as Sasha Lane at the Cannes Film Festival. It was her first red carpet and her first time wearing a gown and heels – in this case, a black and gold Emanuel Ungaro high-neck dress with an open back. When it comes to highlights in my career I feel I’m still early into it. Let me get back to you in a few years.


As Seen in Salt Issue 16 (Spring / Summer 2018)