Sandra Choi Takes Jimmy Choo To New Heights

The luxury accessories brand that dares to be different

With her keen eye for detail and an instinct for glamour and elegant androgyny, Creative Director Sandra Choi has established Jimmy Choo as a red carpet favorite all over the world. A complete luxury accessories brand that pushes boundaries and dares to be different, she makes a point of also catering to every aspect of the modern woman’s busy lifestyle: her collection of flats, biker boots, trainers and high heels is as sexy and confident as it is empowering.

For Fall/Winter 2015, Sandra Choi takes inspiration from the ballet and explores the tension in dance between beauty and power, grace and restraint. Explaining the collection’s ‘Bondage Ballerina’ theme, she says: “I know my crystals so well and how they’ll play within a design. This is not just typical crystal reflection—there’s a metallic play to it. Then I married it with a nappa leather tie—I like how a ballerina ties the laces around the ankle. The whole thing feels very emotional.” 

The language of ballet is full of words that signify an intertwining of delicacy and strength: fouetté (whipped) and frappé (struck), countered with fondu (melted) or glissade (glide). The same can be said of this exquisite collection of footwear and handbags: The ankle provides a focus of fascination: the vertiginous ‘Lilyth’ sandal’s tutu-like tulle bow, or the pink velvet ‘Rosana 100’ high-heeled pump with black satin ribbon tie. The killer ‘Anneli’ boot is, perhaps, the most definitive expression of the bondage aesthetic, in soft skin-tight black nappa leather crisscrossed with strapping. The ‘Riley’ tote, with its degradé of nude-to-black python, lends the ballet palette a fierce edge. Crystals embellish the collection, upping the glamour factor to stratospheric heights. The result is a pas de deux of grace and power.