We curate and commission stories to bring to you from our partners across the creative spectrum. These include jewelry makers and fashion designers, artists and sculptors, film directors and architects, interior designers and model agencies, as well as from our writers, journalists, and photographers.
With a degree in Economics in Turin and a Master in Event Management in Milan, Laura’s career began working in the world of big music festivals and later continued in the field of art & cultural events. A big fan of traveling (she spent a year in Australia), sport, fashion and jewelry, she shares her passion and enthusiasm for everything new and sparkling on the Swarovski blog, as a member of Swarovski’s PR team.
Born in Puglia, Claudia moved to Milan to study, then stayed on to work for Swarovski in PR. She writes for the blog on subjects close to her heart, such as fashion, accessories and jewelry, and never misses an opportunity to proudly promote stories about Italian glamour, design and craftsmanship.
Esther is based in Shanghai SP marketing team with comprehensive expertise in various scales of integrated marketing communication campaigns for top branded customers. To role as the bridge between China and Swarovski’s HQ, Esther is providing effective supports & collaborations via PR & Media resources to strengthen ingredient branding recognition & engagement in China.
Born and raised in the state of São Paulo – Brazil, Diego moved to the capital São Paulo to start college. In the last year of his graduation he became a member of the marketing team at Swarovski Professional Central & South America, helping with branding topics in general. Besides work and college, Diego likes to live the life in the concrete jungle to the fullest, getting in touch with different cultures and acquiring knowledge in fashion and traveling.
Sarah is the Senior PR and Media Manager for the US Market. Having spent years as a Fashion Editor for magazines such as O, The Oprah Magazine and Redbook Magazine, she offers a true insider perspective to media relations. She currently resides in Brooklyn NY with her husband and baby girl. When she isn’t working, she is obsessed with discovering the newest exhibit, band, restaurant and Broadway show New York has to offer.
Annabelle works for Swarovski since more than a decade and is responsible for the communication in the D-A-CH region. With her passion for classy styles with a twist of sparkle she brings glamour along. She loves art and travelling in all belongings and needs a sporty challenge almost every day.
Based in NY, Claire handles PR + Media for Swarovski Professional North America. Prior to joining Swarovski, Claire spent years in the jewelry industry crafting communication and digital media strategies for a multitude of brands. The only things that rival Claire’s love for sparkle are traveling, cooking and the NY football giants.
Anna joined Swarovski Russia in 2015. While working in the company she got a master’s degree in Brand Management of Consumer Goods and Services and became a marketing specialist at Swarovski Professional. True fan of her native city Moscow, Anna is passionate about cinematography and art in general and dreams of visiting the Burning Man Festival one day.
Erika takes multitasking to a whole new level, splitting herself between friends and full-on family responsibilities, sports and Swarovski PR. She is a free spirit with an eclectic mind, curious about everything. For her, ‘fashionable’ and ‘cool’ are fluid concepts that are mysterious and indefinable, changing according to mood and attitude.
Born in Montreal, raised in Barcelona and now working in Swarovski Middle East office in Dubai, Farah brings a lot of energy and zest onboard. A graduate from LCI, one of Barcelona’s oldest fashion schools, Farah loves reading, blogging and discussions on fashion and lifestyle.
Based in Paris in charge of branding and communication for France, Jean-Baptiste is thrilled to be part of the editorial team to feature glamorous and exciting projects thanks to his experience in the luxury industry and his deep interest for the sector.
German-born Sonja started her career in Marketing/Communications at Swarovski in 2012, where she’s now Social Media Manager. She has a passion for fashion and a taste for modern art; she gets a buzz from city breaks; and she’s enthusiastic about any sport that allows her to enjoy the mountains.
Barcelona-based Marinella runs Online Communication for 32 countries. Her cultural influences stem from an English/Italian background and years of living in Holland. Fashion, showbiz and social media fascinate her. Even on vacation she’s glued to her iPhone following trends—and proudly sharing pics of her other obsession, her horse!
Seoul-based Lucia, who handles Market Management & Communication for South Korea, keeps an eye on the fascinating output of a country that’s making its mark in the world of fashion design.
Italian, 23 years old, Marina is based in Barcelona, in the role of Business Support and runs Communication for Swarovski Professional Iberica and Balkans regions, for branding, and online. Following numerous experiences abroad of study and work, she is very open minded and likes to always explore new ways of doing fashion.
Born and raised in São Paulo, Ana Paula is a Communication and Marketing professional that joined Swarovski in 2014. With a multicultural profile, she has lived in 4 countries and after working in HQ in Austria, is finally back to her home country, Brazil. Passionate about travel, fashion, luxury and innovation, is also an enthusiastic about the digital and the sparkling universe of Swarovski.
Raised in Brussels this belgo-argentinian dreamer handles the Online Communication for Europe North. With a background in fashion design Alexis always keeps up what’s on trend through social media. Wanderlust spirit she doesn’t miss an opportunity to go travel the world when she is not tasting the last restaurant in vogue or visiting art exhibitions in Barcelona where she is based. She combines both her passion for communication and fashion by joining the Swarovski Team.
Born and raised in Tokyo, Shigeko has worked for Swarovski for over a decade, and is responsible for branding, PR and communications. She’s crazy about watching and playing football; and thanks to living in a city that prizes gastronomic creativity, she has lots of opportunity to explore new restaurants with friends and colleagues.
Born and brought up in India, Medha handles the Creative communication and Design for SP India. Belonging to a country full of vibrance, heritage and culture – travel, writing, creating, capturing precious moments and hence exploring different mediums of expression are her go to things.