Editorial Team

Editorial Team

We curate and commission stories to bring to you from our partners across the creative spectrum. These include jewelry makers and fashion designers, artists and sculptors, film directors and architects, interior designers and model agencies, as well as from our writers, journalists, and photographers.

Born and raised in Tokyo, Shigeko has worked for Swarovski for over a decade, and is responsible for branding, PR and communications. She’s crazy about watching and playing football; and thanks to living in a city that prizes gastronomic creativity, she has lots of opportunity to explore new restaurants with friends and colleagues.


Based in New York, Claire joined the team as a Press & Media Specialist for North America. With years of experience in crafting PR and Digital Marketing strategies for jewelry and watch brands, she’s currently pursuing an MBA in Digital Marketing. Her obsession with all things that sparkle means she’s a great fit with the Swarovski Professional team. When not working, you’ll likely find her counting down the days until the next New York Giants football game or exploring new restaurants.


Barcelona-based Marinella runs Online Communication for 32 countries. Her cultural influences stem from an English/Italian background and years of living in Holland. Fashion, showbiz and social media fascinate her. Even on vacation she’s glued to her iPhone following trends—and proudly sharing pics of her other obsession: her horse!


Born and brought up in India, Medha handles creative communication and design for SP India. Coming from a vibrant country rich in heritage and culture, she is fascinated by travel, writing, being creative, and exploring different mediums for self-expression.


Esther is part of the Shanghai SP marketing team. She has amassed a wealth of expertise across various aspects of marketing communication campaigns for leading branded customers. She acts as a bridge between China and Swarovski HQ, providing public relations and media support to strengthen brand awareness and engagement in China.


Born and raised in the state of São Paulo, Brazil, Diego moved to the capital São Paulo to start college. In the last year of his graduation he became a member of the marketing team at Swarovski Professional Central & South America, helping with branding topics in general. Besides work and college, Diego likes to live life in the concrete jungle to the full, learning from different cultures and expanding his fashion and travel experience.


Annabelle has worked for Swarovski for over a decade. She is responsible for communications in the D-A-CH region. Crazy about style and sparkle, art and travel, she’s also mad about sport, setting herself different challenges almost every day.


Based in Seoul, Aileen joined Swarovski Professional Korea’s marketing team as an assistant communications manager. The experience of working in the multicultural environment of the UK for two years made her relish the challenges offered by different cultures. She’s passionate about travel, art, fashion – and, thanks to her exposure to a variety of cultural experiences, different styles of communication, too. 


Anna joined Swarovski Russia in 2015. While working in the company she gained a master’s degree in Brand Management of Consumer Goods and Services, and became a marketing specialist at Swarovski Professional. A true fan of her native city Moscow, Anna is passionate about cinematography and art, and she dreams of one day visiting the Burning Man Festival.


Erika takes multitasking to a whole new level, splitting herself between friends and full-on family responsibilities, sports, and Swarovski PR. She is a free spirit with an eclectic mind, curious about everything. For her, ‘fashionable’ and ‘cool’ are fluid concepts that are mysterious and indefinable, changing according to mood and attitude.


Born in Puglia, Claudia moved to Milan to study, then stayed on to work for Swarovski in PR. She writes for the blog on subjects close to her heart such as fashion, accessories and jewelry, and never misses an opportunity to proudly promote stories about Italian glamour, design and craftsmanship.


Born in Montreal, raised in Barcelona and now working in Swarovski Middle East office in Dubai, Farah brings a lot of energy and zest onboard. A graduate from LCI, one of Barcelona’s oldest fashion schools, Farah loves reading, blogging and discussions on fashion and lifestyle.


Italian and 23 years old, Marina’s role is in Business Support, based in Barcelona, where she runs Branding and Online Communications for Swarovski Professional Iberica and the Balkan regions. Having acquired study and work experience abroad she has broad horizons and likes to explore new ways of doing fashion.


Born and raised in São Paulo, Ana Paula is a Communication & Marketing professional who joined Swarovski in 2014. She has lived in four countries and, after working in HQ in Austria, is finally back in her home country, Brazil. Passionate about travel, fashion, luxury and innovation, she is also very enthusiastic about Swarovski’s digital presence.


Based in Barcelona and raised in Brussels, this Argentine-Belgian dreamer handles online communication for Europe North. With a background in fashion design, Alexis keeps up with trends via social media. Travel ranks high on her list of priorities, alongside great food, the latest restaurants, and haunting art galleries. Happily, joining the Swarovski team enabled her to synchronize her twin passions – fashion and communication – in her place of work!


Sarah is the Senior PR and Media Manager for the US Market. Having spent years as a Fashion Editor for magazines such as O, The Oprah Magazine and Redbook Magazine, she offers a true insider perspective to media relations. She currently resides in Brooklyn NY with her husband and baby girl. When she isn’t working, she is obsessed with discovering the newest exhibit, band, restaurant and Broadway show New York has to offer.