Athleisurebeats by Juicy Couture with crystals by Swarovski.
Juicy Couture have recently teamed up with Swarovski to launch athleisure beats, an exclusive Athleisure collection – Think the Juicy you know and love, although now dazzlingly crystallized with Swarovski crystals and customisable!
On the rare chance you are not familiar with Juicy Couture, it is a glamorous, irreverent and fun contemporary luxury athleisure brand for the decidedly fashionable, bringing West Coast style and attitude to women all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. They were the perfect partnership for the Swarovski Athleisure Collection.
The athleisure trend is HUGE right now and re-invents an 80s/90s hip-hop aesthetic as a sports-luxe look that is as laid-back and comfortable as it is urban and stylish.
No longer must we work out in old T-shirts and no longer is our sweatshirt ONLY for working out. The lines are merged and there are no rules.
Normann Shay—sought-after dancer, fashion choreographer, and “creative movement director”—choreographed the film, whilst fashion royalty Giovanna Battaglia Engelbert was responsible for its creative direction. The dancers come from the X-Factory school and the Chicago Multi-Cultural Dance Center, famous for its unique fusion of classical pointe and hip-hop – both schools have benefited from donations awarded by Swarovski. Representing diverse ethnic backgrounds, the young dance troupe symbolizes the quest for reconnection, integration and community. The aim is to highlight the benefits of an active lifestyle using the dance troupe as an inspirational example of a dynamic, expressive, inclusive community. This is the era of comfortable and socially progressive glamour: we demand to be free, to be active, to be part of a diverse community—and all while looking fabulous.
The Swarovski Athleisure Collection Spring/Summer 2018 is available online at Farfetch now. The best thing about the collection is that they are customisable. You can personalise the pieces with your initials, change the colour. the style. This is the era of comfortable and socially progressive glamour: we demand to be free, to be active, to be part of a diverse community—and all while looking fabulous.
Juicy Couture Exclusive Swarovski embellished velour shorts $1,750
Juicy Couture Exclusive Swarovski embellished customisable velour hoodie $940
Candice Lake photographed at the Rose Hotel in Venice Beach, Los Angeles, wearing Juicy Couture with Swarovski Crystals.