Dropping this Fall/Winter 2019, ALES GREY’s Battalion Collection is all about Luxury with Purpose
Hot new sportswear brand ALES GREY is putting the high-end into hi-top while raising money for LA’s Inner-City Arts youth project. Conceived by sneaker expert Steve Patiño on a basketball court in Queens NYC, designed in LA, handmade in Portugal using Italian leather and sporting a sparkling logo with crystals from Swarovski, this is luxury with a conscience. It’s coming to London’s Selfridges on August 19!
And it’s not just about sneakers. ALES GREY has also launched a ready-to-wear line of clothing that upcycles vintage tees with the help of high-octane Crystal Electric LacquerPRO cuts. This makes it one of the first companies in the world to showcase Swarovski’s state-of-the-art UV crystals.
In another first, ALES GREY will be making its UK debut at London’s iconic Selfridges store on August 19 with a dazzling pop-up installation. Featuring a crystallized basketball theme that will bathe the floor in sparkle, you won’t miss the glittering basketball back wall, basketball net, and a basketball encrusted with crystals bearing the ALES GREY logo. Get there fast!
ALES GREY is available at Selfridges, Barneys New York, Barneys Japan, Luisa Via Roma, Choice, Estnation and Harrods, as well as at alesgrey.com.