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Attention, Sneaker Addicts!

Dropping this Fall/Winter 2019, ALES GREY’s Battalion Collection is all about Luxury with Purpose

Hot new sportswear brand ALES GREY is putting the high-end into hi-top while raising money for LA’s Inner-City Arts youth project. Conceived by sneaker expert Steve Patiño on a basketball court in Queens NYC, designed in LA, handmade in Portugal using Italian leather and sporting a sparkling logo with crystals from Swarovski, this is luxury with a conscience. It’s coming to London’s Selfridges on August 19!

Channeling a mix of retro basketball shoes, skate sneakers, and Motocross boots from Steve Patiño’s days at DC Shoes, ALES GREY Battalion collection is named after the recreation center at which he played basketball as a kid. The Fall/Winter 2019 collection boasts the Battalion Hi, Battalion Low and Battalion Runner, each using leather and outsoles from Italy, with the Runner featuring a high-tech Vibram sole. If you’re a real sneakerhead, then you’ll know a limited-edition Battalion by its custom Swarovski crystal-blitzed ALES GREY logo.

Whatever style you opt for, it’s all about give and take: you give to the Inner-City Arts youth organization (a portion of all sales supports this brilliant arts education initiative, situated on LA’s Skid Row) while taking your sneakers to a whole new level. “My goal with this collection was to create #luxurywithapurpose,” Patiño explained, “and my purpose in life is to help others through my love of sneakers.” #artsavedme

And it’s not just about sneakers. ALES GREY has also launched a ready-to-wear line of clothing that upcycles vintage tees with the help of high-octane Crystal Electric LacquerPRO cuts. This makes it one of the first companies in the world to showcase Swarovski’s state-of-the-art UV crystals.

In another first, ALES GREY will be making its UK debut at London’s iconic Selfridges store on August 19 with a dazzling pop-up installation. Featuring a crystallized basketball theme that will bathe the floor in sparkle, you won’t miss the glittering basketball back wall, basketball net, and a basketball encrusted with crystals bearing the ALES GREY logo. Get there fast!

ALES GREY is available at Selfridges, Barneys New York, Barneys Japan, Luisa Via Roma, Choice, Estnation and Harrods, as well as at alesgrey.com.