90,000 Crystals Shine Out from María Escoté’s Eye-popping Bouclé Coat
One of design’s leading-edge talents, María Escoté works at the intersection of fashion, art and technology. Her Fall/Winter 2019/20 collaboration with smartphone brand HONOR brought a first to our screen ecosystem: the entire process of creating a collection, including this sensational Crystal Transmission coat, as documented by game-changer 3D camera system HONOR View20.
From initial sketches through to the creation of the garments and a campaign shoot by Txema Yeste, every detail was broadcast, bringing us right into the heart of the collection. The importance of Escoté’s relationship with Swarovski was soon apparent, its high-octane crystal effects functioning as dynamic design elements. Around 90,000 Flat Backs electrify the lime-green bouclé coat – every single one applied by hand over nearly 100 hours of work.
Escoté’s Fall/Winter 2019/20 collection was showcased in March under the name CLOCHARD at the WeCollect Gallery in Madrid. In a further burnishing of her revolutionary credentials, she deployed the “see now, buy now” runway concept, an industry development that’s shaking up the old-guard couture houses as Millennials demand to make their purchase as soon as the product drops. Stay tuned to María Escoté’s transmissions if you want to stay in touch with the future of fashion.