The Moncler Genius Project takes a brilliant turn with Swarovski.
Founded in 1952 by René Ramillon and André Vincent, Moncler was named after the popular Monestier-de-Clermont ski resort in the French Alps. With its alpine origins, the brand pushes the boundaries of design – combining high-performance functionality with fashion-forward looks that tread the line between mountain and metropolitan life.
Alongside the Moncler Collection, it also runs the Moncler Genius Project – a collaborative hub that invites new creative players to work alongside its designers, including 2 Moncler 1952 Man Creative Director Sergio Zambon. For his latest line, Los Angeles provided the ultimate inspiration with its lively culture and laid-back vibe. “It’s a city that mixes nature and the urban both geographically and culturally, which is inherent to Moncler’s brand DNA,” says Zambon.
LIBERTINE – an LA-based label under the helm of Johnson Hartig was a natural fit for the project, working with Zambon to bring the city’s sun-kissed spirit to Moncler. The result? This Acosta plaid overshirt, which depicts ski-inspired motifs with Swarovski crystals in Golden Shadow, illuminating scenes of alpine and city life.
Designed with a snap fastening so it can be worn as a jacket or buttoned-up as a shirt, it’s a brilliant example of creative collaboration and how crystals can bring an entirely new look and energy to an otherwise wardrobe classic.
