The launch coincides with New Balance Grey Day, an anniversary celebration of the revered 574 silhouette debuted in 1988, and the color-way that’s become synonymous with the brand. The “Limited NB1 574 with crystals from Swarovski” is available in 12 colors, buyers can select from a range of black, white and gray tones, and the classic “N” logo can be embellished in a choice of 2 Swarovski crystal colors: high-octane Gunmetal or spectacular Platinum.
This limited release will introduce the most premium silhouette on the NB1 customization platform: a full-suede upper with perforated vamp, collar and tongue, plus pearlized leather accents on the heel tab, collar and tongue label with matching soft-sheen ribbon laces. Other exclusive touches include a silver lace keeper, plus a bespoke shoebox and bag, to keep your new objects of desire looking luxe. With these specialty details in mind and since the sneakers are adorned in Swarovski crystals, the $300 retail price runs higher than the 574’s traditional cost.
Get ready to race online if you want to sprinkle a little sparkle on your toes: Just three-hundred pairs of “NB1 574 with crystals from Swarovski” are available, exclusively on the NB1 customization platform on NewBalance.com.