On Your Marks, Get Set…Sparkle!

Attention sneaker heads! The iconic New Balance 574 is popping some Swarovski sparkle to throw an exclusive thirtieth birthday party—and only 300 fans are invited. That’s right, if you absolutely must have a pair of these limited edition NB1 574s, customizable with thousands of Swarovski crystals, then you’d better move fast. Collectors are already at their starting blocks, primed for the release date on March 15.

The launch coincides with New Balance Grey Day, an anniversary celebration of the revered 574 silhouette debuted in 1988, and the color-way that’s become synonymous with the brand. The “Limited NB1 574 with crystals from Swarovski” is available in 12 colors, buyers can select from a range of black, white and gray tones, and the classic “N” logo can be embellished in a choice of 2 Swarovski crystal colors: high-octane Gunmetal or spectacular Platinum.

This limited release will introduce the most premium silhouette on the NB1 customization platform: a full-suede upper with perforated vamp, collar and tongue, plus pearlized leather accents on the heel tab, collar and tongue label with matching soft-sheen ribbon laces. Other exclusive touches include a silver lace keeper, plus a bespoke shoebox and bag, to keep your new objects of desire looking luxe. With these specialty details in mind and since the sneakers are adorned in Swarovski crystals, the $300 retail price runs higher than the 574’s traditional cost.

Get ready to race online if you want to sprinkle a little sparkle on your toes: Just three-hundred pairs of “NB1 574 with crystals from Swarovski” are available, exclusively on the NB1 customization platform on NewBalance.com.