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Swarovski And Adidas Join Forces To Add Sparkle To Iconic Sneakers

Four iconic adidas Originals sneakers have been embellished with sparkling Swarovski crystals

adidas Sneaker - Made with Crystals from SwarovskiThe year 2020 marks an anniversary year for both adidas Originals and Swarovski. For the sports and lifestyle brand, it marks 50 years of the adidas Originals’ Superstar sneaker; for Swarovski, it’s 125 years of sparkling brilliance. And what better way to celebrate both birthdays than by joining forces to create four limited-edition sneakers?

A black-and-white, Superstar Bold version of the iconic adidas Originals Superstar, has been decorated with Swarovski crystals in the form of Hotfix Transfers and eight Becharmed Beads in different colors and effects on the heel, tongue, laces and triple stripe. In fact, the triple stripe logo – also known as the Trefoil – was first introduced in 1972 and is a symbol of courage, creativity, and culture. Makes sense to shine a spotlight on it by decorating with Swarovski crystals.

In addition to the Superstar Bold, the adidas Originals Rivalry Low, a court classic with a leather upper, the Stan Smith leather sneaker in green and the black version of the Superstar have also been given the sparkling Swarovski touch. The Rivalry Low comes in orange, blue and off-white, with Swarovski crystals applied on printed crystal fabric with the logo print added to the sneaker’s heel and tongue, as well as the iconic stripes on the side, while the Stan Smith also features printed crystal fabric with a logo print on the shoe’s heel and tongue. The classic Superstar features black crystal fabric.