Since 2014, his cult brand “Malibu 1992” has been mixing fashion, visual arts and music to create a clubber-luxe aesthetic that has attracted the likes of Rihanna, Rita Ora and Nicki Minaj. Then, in 2017, he was invited to show his first menswear collection at Milan Fashion Week, followed by a Spring/Summer 2018 capsule collection for women. It amplified his name enough to draw US Vogue and see Kendrick Lamar wear him on the cover of Billboard magazine. This year, Tarantini dials it up another notch, the brevity of his revamped brand name reflecting an increased focus on high-end style.
M1992’s dual-gender runway, featured as a “Special Project” by Pitti Immagine Uomo at the Dogana venue (Florence, January 9–12), was keen to upend traditional notions of masculine fashion. Rocking familiar urban street wear silhouettes and romancing us with classic Americana, at the same time Tarantini reserved a dedicated space for brilliantly crystallized and unashamedly glam menswear. Around 36,000 Swarovski crystals sent shards of light ricocheting from three standout looks studded with an all-over crystal grid: a slouchy black hoodie with oversize hood and “Montenapo Milano” logo; an ice-white sweatshirt featuring an American eagle sleeve motif; and a lithe black sweatshirt with a chunky Hammer truck print across the front. Outfits were punched up with sparkling pavé crystal-encrusted American eagle-shaped brooches at the throat and belt buckles in aged metal. This was a clever re-imagining of the macho iconography of 80s American rock for style-savvy, gender-fluid Millennials.
Photography: Vanni Bassetti