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The Swarovski Collective at London Fashion Week AW17

London Fashion Week got off to a sparkling start on Friday 17 February, when British Fashion Council NEWGEN designer and Swarovski Collective member Sadie Williams presented her Atumn/Winter 2017 collection. The location was London Fashion Week’s new home, the new BFC Presentation Space, plus London’s latest hip creative quarter, Store Studios, 180 Strand. Her signature tomboy was in colorful mood: geometric shapes in primary brights patched over voluminous sporty silhouettes worn with Converse high tops. A shimmering silver rainbow-striped hoodie dress—part-sports jock, part-chainmail knight, but unmistakably feminine—was a standout piece.

Then on Saturday, we saw the other two London-based Swarovski Collective members wow the crowds. Presenting at the Topshop Show Space at Tate Modern, Faustine Steinmetz celebrated all things denim with dazzling ingenuity, while Emilia Wickstead offered pure romance.

Other London Fashion Week names to watch are Swarovski partners and long-term collaborators Mary Katrantzou and Peter Pilotto. Keep your eye on emerging labels A.V. Robertson, Fortie Label, and Roberta Einer, all of which will unveil crystallized looks among their FW17 collections.