Since its founding in Korea in 1969, Samsung Electronics has become a globally recognized industry leader in technology and ranks as a top 10 global brand. 

With an emphasis on smarter lifestyles—empowering people through the pursuit of innovation—it is changing the world through its market-leading TVs, smartphones, tablets, PCs, printers, cameras and home appliances.

Samsung defines its core principle as, “Inspire the World, Create the Future”. This standard is exemplified by the marriage of its culture of innovation and technological expertise to that of Swarovski’s—a partnership that is creating revolutionary advances in decorative finishes to consumer electronics and key mobile telecommunications products. 
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